In this annual, Metal Design International 2021, the editorial team combined the work of very different metal designers between the book covers. This once again documents the diversity of metal design, from forging to contemporary use in construction, to metal art. But it is not just the work of the eight featured people that is different. They also market themselves quite differently. Social media now plays an increasingly important role in marketing. In the text part of the annual, the artist-blacksmiths explain their strategies.
In addition to these aspects, it was also important when selecting the metal designers in the yearbook to show the regional and country-specific differences among the artists’ clients, because they ultimately dictate what the metal designers can and should offer.
In this 23rd edition of the yearbook, Shona Johnson and Pete Hill from Scotland, Frank Schönemann, Georg Mayerhanser and Rüdiger Schwenk from Germany, Seppo Riihonen from Finland, Reinhard Gschwandtner from Austria, Egor Bavykin from Russia and Adam Piechowiak from Poland show a selection of their work.